Affiliated to Good Page Rank Sites

May 1, 2010 by Graham · Leave a Comment
Filed under: Affiliate Marketing 

The power of the affiliate channel, is in its self perpetuating nature. Merchants get coverage, increased traffic and form relationships with leading sites. Of course, from a merchant’s point of view, it is important not to underestimate  the value of each and every affiliate to your programme.

Make each affiliate aware of content relevant to their site, and scrutinise their performance over a period, to suggest alternative ways of displaying links.

Then we have the oldest tricksters, the voucher advertisers, who would do just about every trick, just  to reach out and grab every last voucher code out there.

Affiliate Marketing

But what about those who make  referrals that don#t lead to a sale, where do they get valued ? It isn’t possible for Google nor affiliate network tracking cookies to attribute the referall to the site generating the original sale……meaning your ‘Longer tail’ is likely to grow rather than feel affiliated to your programme.

Will Innovation in Affiliates be rewarded ?

If the hard work is to go unnoticed, then a recent innovation in affiliate marketing caught my eye, with cutting edge technology they promised to track searchers on site, and then issue tracking cookie, with Post Impressions(PI) which gives  unique tracking for 48 hours after visitors leave the site. A novel idea, and could theoretically, add the valued visitor to your site, who has been on site and had the opportunity to come back as an informed buyer.

Informed Consumer

Optimising Foreign Languages

November 24, 2009 by Graham · Leave a Comment
Filed under: SEO 

Don’t Get Lost In Translation

Given there are over 150 million bloggers and that is excluding Chinese language blogs, and Google claims that in five years we will all use the internet in Chinese. Clever google giving the right soundbites. Global sales can really increase a companies sales and search engine optimisation for a translated website is slightly different. A translated site will support an English searcher arriving on site, and then switching to the preferred language but we should think of optimising for localised searches.

The High Page Rank Directories

The High Page Rank Directories

Online Marketing In A Foreign Language

Unfortunately my request to go to France to do keyword research fell on deaf ears. The site needs to perform well before these trips can sell themselves. Struggling to find  a foreign language keyword list, there are always sites like suggestyooda.com to get relevant keywords. Avoid mixing languages, as this will only diminish efforts to rise up the search results.

The groundwork is vital before the more familiar SEO begins. Linkbuilding, via open directories like DMOZ. Also I am establishing profiles on social sites and starting different blogs on the relevant host, which is google.fr. The whole exercise has enhanced my language skills and sharpened my SEO skills.  Article submission gives more exposure to the website  noticed using  the websites keyword list.

The Linkbuilding Process

The Linkbuilding Process

Quality Links Not Quantity

November 16, 2009 by Graham · Leave a Comment
Filed under: Online Marketing, SEO 

Where Have All The Quality Links Gone

Google have spoken about their policy of ranking websites that exhibit authority and high page rank.  They have produced a toolbar option, the  sidewiki  for users to add relevant content to the search engine. During the Vince and caffeine updates, it was an opportunity to monitor traffic to my sites in other search engines.  With Facebook getting a limited integration with Bing, there is a potential for quality links from facebook.

Linkbuilding is becoming less effective, so I am improving my page rank through article submissions with optimised titles and keywords littered throughout. Articles and press releases, if carefully constructed give some quality links. Similarily, directory submissions are still an active part of my SEO, and along with the articles, they have to be submitted to high page rank sites only.

pagerank_google

SEO & Blogging

October 29, 2009 by Graham · Leave a Comment
Filed under: SEO 

Recently celebrating its tenth anniversary, the blog combines as a key tool in Search Engine Optimisation. Writing blogs should be about fun and interaction and I am here to tell you that it is . Google needs bloggers to continue their work anyway, and they are a long way off perfecting their ranking system. The good news is SEO is here to stay!

blog

Welcome To ChannelFreakers

October 29, 2009 by Graham · Leave a Comment
Filed under: Online Marketing 

Welcome to ChannelFreakers,  we are warming up our blogging fingers.  More posts to come.