Affiliated to Good Page Rank Sites
The power of the affiliate channel, is in its self perpetuating nature. Merchants get coverage, increased traffic and form relationships with leading sites. Of course, from a merchant’s point of view, it is important not to underestimate the value of each and every affiliate to your programme.
Make each affiliate aware of content relevant to their site, and scrutinise their performance over a period, to suggest alternative ways of displaying links.
Then we have the oldest tricksters, the voucher advertisers, who would do just about every trick, just to reach out and grab every last voucher code out there.
But what about those who make referrals that don#t lead to a sale, where do they get valued ? It isn’t possible for Google nor affiliate network tracking cookies to attribute the referall to the site generating the original sale……meaning your ‘Longer tail’ is likely to grow rather than feel affiliated to your programme.
Will Innovation in Affiliates be rewarded ?
If the hard work is to go unnoticed, then a recent innovation in affiliate marketing caught my eye, with cutting edge technology they promised to track searchers on site, and then issue tracking cookie, with Post Impressions(PI) which gives unique tracking for 48 hours after visitors leave the site. A novel idea, and could theoretically, add the valued visitor to your site, who has been on site and had the opportunity to come back as an informed buyer.
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